The cold query: it’s the email equivalent of knocking on Hollywood’s door without an invitation. For most screenwriters without industry connections, it’s the first step in getting their script noticed by agents, managers, or producers. But with inboxes flooded with submissions, how do you craft a query that actually gets read?
In this guide, we’ll break down the secrets to writing a cold query that grabs attention, sparks curiosity, and gets your script on the reading pile.
1. What Is a Cold Query?
A cold query is an unsolicited email or letter sent to industry professionals, pitching your screenplay in the hopes they’ll request to read it. While it might feel like a long shot, a strong query can open doors.
Why Cold Queries Work:
- They show initiative and confidence.
- They’re a direct way to reach decision-makers.
- If done right, they can bypass traditional gatekeepers.
2. Research Your Targets
Why It’s Important:
Sending a generic email to dozens of people is a waste of time. Tailoring your query to the right person increases your chances of success.
What to Do:
- Target the Right Professionals: Research agents, managers, or producers who specialize in your genre. Use tools like IMDbPro, Stage 32, and The Black List to find their contact information and credits.
- Check Submission Policies: Some agencies explicitly state whether they accept unsolicited queries. Respect their preferences to avoid being ignored.
Example: If your script is a horror-thriller, look for professionals who have worked on films like Get Out or Hereditary.
Pro Tip: Personalize your query by mentioning a specific project they’ve worked on and why you admire it. This shows you’ve done your homework.
3. Craft an Irresistible Subject Line
Why It’s Important:
The subject line is the first thing they see. If it doesn’t grab their attention, your email will likely be deleted.
What to Do:
- Be Clear and Concise: Mention the genre and hook of your script. For example, “Script Query: High-Concept Sci-Fi Thriller – Time Thief.”
- Spark Curiosity: Tease the unique selling point of your story. For example, “What if Love Were a Crime? (Rom-Com Script Query).”
Pro Tip: Avoid vague or generic subject lines like “Screenplay Submission” or “Script Inquiry.”
4. Nail Your Logline
Why It’s Important:
Your logline is the heart of your query. It’s the quick pitch that determines whether they’ll want to read your script.
What to Do:
- Focus on the Core Conflict: Include the protagonist, their goal, and the stakes.
- Keep It Short: Aim for one to two sentences.
- Showcase the Hook: Highlight what makes your script unique.
Example: For A Quiet Place: “In a world where sound attracts deadly creatures, a family must live in silence to survive—but when their youngest child makes a noise, their fragile existence is shattered.”
Pro Tip: Workshop your logline with writing peers or a script consultant to ensure it’s as strong as possible.
5. Structure Your Query Like a Pro
Why It’s Important:
A well-structured query is easy to read and professional, increasing the chances that it’ll get a response.
What to Include:
- A Personal Greeting: Address the recipient by name. Avoid generic openings like “Dear Sir/Madam.”
- A Brief Introduction: Mention who you are, your relevant achievements (if any), and why you’re reaching out.
- Your Logline: Include your script’s title, genre, and concise logline.
- Why You’re Contacting Them: Explain why you think they’d be a good fit for your script.
- A Polite Closing: Thank them for their time and include your contact information.
Example Query:
Subject: Script Query: Post-Apocalyptic Drama – Ashes to Eden
Dear [Agent’s Name],
I’m a screenwriter specializing in character-driven dramas, and I recently completed Ashes to Eden, a post-apocalyptic feature about a widowed botanist who must decide whether to save a dying world or protect her only child. The script explores themes of survival, grief, and redemption, blending the emotional depth of The Road with the visual spectacle of Mad Max: Fury Road.
I admire your work with [specific project], and I believe my script aligns with your interest in high-stakes, emotionally rich stories. I’d be thrilled to send the full screenplay if you’re interested.
Thank you for your time and consideration. I look forward to hearing from you.
Best regards,
[Your Name]
[Your Contact Information]
Pro Tip: Keep your email under 300 words. Concise queries show respect for their time.
6. Follow Up (But Don’t Be Pushy)
Why It’s Important:
Sometimes, emails get lost or overlooked. A polite follow-up can nudge your query back to the top of their inbox.
What to Do:
- Wait Two Weeks: Give them time to respond before sending a follow-up.
- Be Brief: Simply restate your interest and inquire if they’ve had a chance to review your query.
Example Follow-Up:
Subject: Following Up on Ashes to Eden Query
Dear [Agent’s Name],
I hope this email finds you well. I wanted to follow up on my query for Ashes to Eden, a post-apocalyptic drama I believe aligns with your interests. Please let me know if you’d like to see the full screenplay.
Thank you again for your time and consideration.
Best regards,
[Your Name]
Pro Tip: If you don’t hear back after the follow-up, move on. Repeated emails can come across as unprofessional.
7. Common Mistakes to Avoid
- Spelling and Grammar Errors: Proofread your query thoroughly. Typos can undermine your professionalism.
- Generic Emails: Personalize every query to show you’ve done your research.
- Overloading with Details: Keep your query focused on the essentials. Don’t include lengthy plot summaries or backstories.
Final Thoughts: Turning Cold Queries Into Warm Leads
A cold query might feel like throwing your script into the void, but with the right strategy, it can be a powerful tool for breaking into the industry. By crafting a professional, personalized, and compelling email, you increase your chances of connecting with the right people and getting your script read.
Remember, persistence and patience are key. Not every query will lead to a response, but each one is a step closer to your goal. Keep refining your approach, learning from feedback, and writing scripts that people can’t resist.
