In the competitive world of screenwriting, “high concept” scripts have a distinct advantage. They’re easy to pitch, memorable, and packed with potential for widespread appeal. But what exactly is a “high concept,” and how can you craft one that stands out in Hollywood’s crowded marketplace?
In this article, we’ll explore what makes a concept “high,” why it matters, and how you can develop a screenplay that captures attention and sparks excitement.
1. What Is a High Concept?
A high concept script is one that can be described in a single, compelling sentence that immediately grabs attention. It’s built on a unique premise with broad appeal and a clear “hook” that makes it easy to market.
Characteristics of High Concept Scripts:
- Unique Premise: The idea feels fresh and original.
- Universal Appeal: It resonates with a wide audience.
- Visual Storytelling: The concept is easy to imagine on-screen.
- Emotional Hook: It evokes curiosity or strong feelings.
Example:
Jurassic Park: “What if humans brought dinosaurs back to life, and it went horribly wrong?”
2. Why High Concept Matters in Hollywood
It Sells Itself:
Producers and executives are always on the lookout for ideas that can be easily pitched and marketed. A strong high concept can hook an audience with just a trailer or a logline.
It Stands Out:
In a sea of submissions, a high concept immediately differentiates your script. It signals to decision-makers that your story has potential for box office success or widespread streaming appeal.
Pro Tip: Imagine your script as a movie poster or tagline. If the idea feels compelling and clear, you’re on the right track.
3. How to Develop a High Concept
Start with “What If?”
Many high concept ideas begin with a simple “what if” question. This approach invites you to think outside the box and imagine unique scenarios.
Examples:
- What if everyone forgot The Beatles ever existed—except one man? (Yesterday)
- What if a bus would explode if its speed dropped below 50 mph? (Speed)
Combine Familiar with Fresh:
Take a well-known trope or genre and add an unexpected twist. Audiences love stories that feel familiar yet surprising.
Examples:
- Die Hard on a plane. (Air Force One)
- A zombie apocalypse, but with a comedic tone. (Shaun of the Dead)
Focus on Big Stakes:
High concept stories often involve significant stakes—whether it’s saving the world, surviving against all odds, or making a life-altering decision.
Examples:
- Armageddon: Save the Earth from an asteroid.
- The Hunger Games: Survive a deadly televised competition.
Pro Tip: Don’t mistake “big stakes” for “big explosions.” Emotional stakes, like relationships or identity, can be just as powerful.
4. Crafting Your High Concept Logline
A great logline is the key to pitching your high concept. It should distill your idea into one or two sentences that highlight the protagonist, conflict, and stakes.
Formula for a High Concept Logline:
[Protagonist] must [goal] or else [stakes] in a world where [unique hook].
Examples:
- The Truman Show: “An ordinary man discovers his entire life is a reality TV show and must decide whether to leave the only world he’s ever known.”
- Inception: “A thief who steals secrets through dreams must plant an idea in a target’s mind to pull off the ultimate heist.”
Pro Tip: Use active, visual language in your logline to make the story leap off the page.
5. Pitfalls to Avoid
Overcomplicating the Concept:
A high concept should be simple and easy to understand. If it takes more than a few sentences to explain, it’s not high concept.
Fix It: Strip your idea down to its essence. Focus on the central conflict or hook.
Relying on Gimmicks:
A unique premise isn’t enough—your script still needs strong characters, emotional depth, and a compelling plot.
Fix It: Make sure your high concept is backed by well-developed characters and meaningful stakes.
Ignoring the Audience:
High concept scripts are designed to appeal broadly. If your idea is too niche, it might struggle to find traction.
Fix It: Ask yourself who the target audience is and how your concept will resonate with them.
6. Examples of Iconic High Concept Films
- E.T. the Extra-Terrestrial: “A young boy befriends an alien stranded on Earth and helps him find his way home.”
- Groundhog Day: “A weatherman is trapped in a time loop, reliving the same day over and over until he gets it right.”
- The Purge: “What if all crime, including murder, were legal for one night a year?”
Pro Tip: Study these films to understand what makes their concepts so compelling. Notice the blend of unique ideas and universal themes.
7. FAQs About High Concept Scripts
Do high concept scripts have to be action-packed?
No. While many high concept films involve action, the defining feature is the uniqueness and marketability of the idea. Dramas, comedies, and even romances can be high concept.
Can high concept work for TV series?
Absolutely. Shows like Stranger Things and The Good Place thrive on their high concept premises.
How do I know if my idea is high concept?
Test your idea by pitching it in one sentence to friends or peers. If they instantly “get it” and show excitement, you’re on the right track.
8. Tools to Develop Your High Concept
- The Black List Logline Generator: Helps you refine your logline for maximum impact.
- High-Concept Brainstorming Worksheet by Script Lab: Guides you through the process of developing your idea.
- Trello: Organize and track your high concept ideas.
Final Thoughts: Make Your Concept Shine
High concept scripts are Hollywood’s bread and butter because they’re easy to pitch, market, and sell. But crafting one requires more than just a clever idea—it demands clarity, emotional resonance, and a clear hook.
Take time to refine your concept, distill it into a compelling logline, and ensure it’s backed by strong characters and storytelling. With the right approach, your script could be the next high concept hit that has producers lining up to option it.
